How to help your sellers price their homes correctly in today’s market.

Agents, how your sellers price their homes matters more than ever in today’s shifting market. Today I’ll show you techniques I use that almost never result in pricing objections when used correctly. We’ll start by using an example of a $600,000 property that we think can sell for $625,000.

Follow along in the video above as I create a visual aid to help you understand my methods, or you can use the timestamps below to navigate the discussion at your leisure:

0:00 — Introduction

1:58 — The first two weeks after listing is the pricing sweet spot

4:00 — Pricing a home just under market value also works in a buyer’s market

6:40 — Don’t go chasing the marketplace

7:20 — Presenting your seller with three pricing strategies to choose from

10:00 — How accurate pricing protects the seller

10:37 — Final thoughts

Use these tips and strategies to help your clients sell their homes for top dollar. If you have any questions about today’s topic or the market in general, give me a call or send me an email. I’d love to chat with you.